Hello there! My name is Ashley Rundall and I am a graphic designer focused on building bad ass brands.
Why am I Smart Ash? Well, my name is Ashley so.... but really, I believe that my strength as a designer is that I am center-brained. I am in my happy place when I zone out designing, but I will never do anything just because it "looks good." Every decision is backed by backgrounding, research and best practices.
I find inspiration in all of those people out there with an idea. And sometimes we all need a little push to realize what we're capable of. I try my hardest to always see things from others perspective. I'm not going to lie, it can be hard because I am a bit of a smart ass, but I want to use my strengths to help you use yours.
My purpose in life and work is to EXPLORE. As a lifetime student, I believe that if you aren’t getting better, you’re getting worse. I constantly find myself being drawn to many different and completely random interests both professionally and personally.
I start with a deep dive with you and your team, to not just understand your business, but uncover your inspiration and what drives you all to get up and work each morning. I use that to set the tone and direction of your brand through moodboards. This ensures that we are on the same page before I start designing. From there, I present thoughtful and meaningful logo concepts and brand collateral.
HOW I WORK
WHAT I MAKE
Brand Collateral & Stationery
Ongoing Creative Direction & Design
I am a born and raised Houstonian.
I have a husband and three kids that inspire me daily.
My mantra is "Do no harm, but take no shit."
In my little free time, I love to practice photography, read historical non-fiction, and over-design my kid's birthday parties.